Why it is the Best Form of Advertising

Author: Lee Ruleman

You can market any product with article marketing. There is no product that cannot benefit from the use of article marketing. It does not matter what type of product or service that you are selling, article marketing can be used to promote it.

Take myself for instance. I create products that help others in the article marketing process and use article marketing to promote it. I also love video games and write products for those who play them. This I also promote using the very same strategy.

Both of my endeavors are prospering and the only advertising that I use is article marketing.

This type of promotion can is very adaptable and works well with any product or service. All you have to do is write articles based upon the niche that your product falls into.

For my article marketing business I write articles that teach others how to use this advertising medium to grow their business. When writing for my gaming list I write articles that give advice and information on numerous games. Both of my lists have their own products and their own leads.

The beauty of article marketing is that it allows you to bring visitors to your site that are highly targeted. When I write for my gaming list I do not have to worry that the readers who click through to my site are interested in other things. If they take the time to read my article then they are interested in gaming.

The same holds true for my article marketing list. If a reader visits my site they are interested in exactly what I am writing about.

In my opinion there is no better cost effective way to reach my readers. Article marketing costs me nothing but my time. If you really want to reach readers who are interested in your niche then article marketing is something that you should be doing and doing now.

How to Understand What your Readers Want

Author: Lee Ruleman

Understanding what your readers want to know is a powerful tool to use in any marketing strategy. Big name advertisers spend millions of dollars every year trying to get inside the heads of their customers. It has been said that knowledge is power and that is very true in the article marketing world as well.

Knowing exactly what your readers want to read will boost your traffic and sales exponentially. Using a very simple tactic will literally explode your business if done consistently.

If you knew exactly which questions you readers want answered would you have everything that you needed to turn that knowledge into cash? You most certainly would.

“Reading the mind” of your readers is not as hard as you might thing it to be if you just know where to look. One of the biggest keys to understanding what your readers want is the use of online message boards and forums.

There are thousands of forums spread across the internet covering any and every subject. Use them to learn exactly what readers want to read about. It is really very easy.

Search for message boards based on your niche. Join the message board and start scanning the various topics. You can bet that the topics that are discussed the most are exactly what your readers want to know about.

Make a list of topics that are under discussion and then use that list to write your articles. If you use this kind of research your articles will always be on the cutting edge of exactly what your readers want. Satisfied readers turn into subscribers and customers.

an Easy 4 Step Recipe for Success

Author: Lee Ruleman

Do you know how to turn readers into subscribers? Article marketing is one of the easiest ways to do just that. Use your articles to guide your readers to your website, offer a free product and you will find that readers turn to subscribers quite easily.

Here is my recipe for turning article marketing into success

1.) One Part High Quality Article

Start with writing short 250 to 350 word articles about the niche that you are working in. Make them informative, easy to understand, and interesting and you have one of the main ingredients to a recipe for success.

2.) Two Parts Killer Headline
Your headline is probably the most important part of your article. Write a compelling headline that will stand up, grab your reader by the collar and scream “READ ME.” Powerful headlines attract readers. Weak ones attract no one.

3.) One Part Resource Box
Write a resource box that gets clicks. You resource box is a very valuable piece of real estate and you need to use it to guide your reader to your website. Always write it in third person, include your name, a few sentences about yourself, an offer of a free product and a like to your squeeze page.

4.) One Part Article Directory
Choose a handful of reputable article directories to which you will submit your high quality articles. There are literally hundreds of them out there but I suggest that you submit to a simple handful.

Use this recipe to present something to your readers that they just cannot turn down and you will be well on the way to success.